Design Tips!

Need Some Direction? – On File Preparation

The most important factor in a successful printing job is the file prepartaion. Whatever the specifications that are embedded in the file determines how the job comes out. Here are some key steps to guide you in a successful file prepartaion:

Page Layout Programs ( Adobe Indesign, Quark X Press and Pagemaker are the most popular)

When possible use a page layout program and work in the final page size.  Build your document in reader spreads.  Do your typesetting in these programs. Create your documents with atleast a 1/8” bleed (.125)

Line Screen – All images should be submitted at 300 dpi. Web images are usually only 72 dpi (low resolution) and do not produce a quality print.

Colour – Make sure that all RGB images have been converted to CMYK.  All images have to be in CMYK.  If you leave an image in RGB, we will notify you and you will have to resend it or we can make the changes for you, thus slowing your production schedule and possibly increasing your costs. 

PMS Colors – Pick the same name in all packages to ensure consistency; this includes upper and lower case, spaces, etc.

Scanned Images – Is there a universal protocol for saving scanned images?

Start with a logical name, the underscore, the size of the image, underscore, then resolution. This system gives you a descriptive picture of which image your dealing with instead of savings as Flag1, Flag2, Flag3, etc.

Blacks – Do not use rich blacks in type less than 18pts. Big solid areas of black should have a rich black of 60% Cyan, 60% Magenta, 60% Yellow, and 100% Black.

If incorporating an Illustrator or Corel eps into your file or using it as your file, it is best to convert all text to outline thus preventing any problem with the type shifting, font missing and defaulting to courier, etc.

Fonts – Provide ALL fonts used in your job. That includes Postscript, screen and printer.

Document Size – Set your document size to equal the trim size of your finished piece and if it has bleed, set the bleed outside the document size. If you wish to set the document in a larger size, then you must add crop marks to the cut size of your document.

Preflight – If at all possible do a preflight and DO check the report to see if you have all the elements needed to produce your job such as images, fonts (if postscript you must include the screen and printer fonts ) and any other elements used in your job.

In Adobe InDesign under the “File” menu, towards the bottom you can “Package” your job as to PreFlight your project at the same time.

Sending files by PDF are best.  See more….